Bacalar consolidates itself as the new magnet for premium tourism investments: Banyan
Tree and Marriott arrive with high-end projects
Bacalar, Quintana Roo, is no longer a well-kept secret but the new epicenter of
sustainable luxury in Mexico. Two international hospitality giants—Banyan Tree and
Marriott—have invested in this paradise destination with the construction of exclusive
resorts facing the emblematic Laguna de los Siete Colores (Lake of Seven Colors).
Banyan Tree Veya Bacalar: Conscious luxury at its finest
The prestigious Asian firm Banyan Tree Group chose Bacalar for its newest gem: Banyan
Tree Veya Bacalar, a wellness sanctuary with 40 suites, 35 villas, and five private
residences. The resort will offer unique gastronomic experiences with four haute cuisine
restaurants, all with direct views of the lagoon.
This development not only promises a transformative guest experience, but also
represents a hospitality model that combines luxury, sustainability, and a connection to
local culture—values increasingly valued by affluent travelers.
Marriott Bets Big: Private Beach Club and Exclusive Suites
For its part, Marriott International is also joining the investment wave with a new 60-room
resort, designed with an elegant and relaxed approach. Its exclusive private beach club,
with direct access to the lagoon, further elevates the premium accommodation offering in
Bacalar.
This investment reaffirms what many already knew: Bacalar is the next big destination for
international luxury tourism, combining pristine natural beauty with a growing world-class
infrastructure.
Why does this matter to investors?
High added value: The entry of brands like Banyan Tree and Marriott boosts confidence
and appreciation in the area.
Guaranteed tourist flow: Projects of this caliber guarantee a constant influx of visitors with
high purchasing power.
Sustainability as an investment attraction: The development model in Bacalar focuses on a
balance between growth and environmental preservation—a formula that attracts both
tourists and conscious capital.
Opportunity to get in early: The infrastructure is just beginning to take off, making Bacalar
fertile ground for developers, hotel investors, and businesses linked to premium tourism.
Bacalar is no longer the future; it ;s the present of smart tourism investment in
Mexico.
Are you going to stand by and watch others invest in paradise?
